Lessons from Business Blogging – Part 1

Here are a few tips I’ve learned from clocking 30 months of business blogging.

This is Carrabba's Pizza Margarita. The menu shows the printed name of the pizza, but showing a picture of what it actually looks like speaks volumes!

1. There are as many different perspectives as there are people. You’ll never please everyone, and your competitors will always have a way to tell you your work is coming up short. So go with what makes sense, and what your client is comfortable with. 

2. Customers respond to different kinds of content. We know there  are at least 7 different learning styles. Wikipedia lists these 9.

• 1.1 Spatial
• 1.2 Linguistic
• 1.3 Logical-mathematical
• 1.4 Bodily-kinesthetic
• 1.5 Musical
• 1.6 Interpersonal
• 1.7 Intrapersonal
• 1.8 Naturalistic
• 1.9 Existential

Some people respond more to design and shapes and images; others to language; others to logic and math; yet others to what they can feel and touch; yet others to music and rhythm; others when there is interpersonal interaction; yet others when they can do work on their own, interacting with themselves; still others are engaged with seasons and evolving time. (I am not familiar with the existential intelligence.)

What does this mean – it means your customers fall across this spectrum of interest/learning styles, and so will be responding differently. Lesson: vary your content.

3. In the course of a year, businesses go through seasons, anniversaries, local events, weather situations, specials, participation in charities and other local events, attendance at fairs and conferences. Gathering news in advance of and during these changes is rich content for blogs (and other social media.) The value of physical time and space remains – even on this virtual medium of the Internet. Stay connected with reality in your content.

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