In my first post on Business Blogging, I wrote about using your common sense and what your business client wants in choosing what to blog about. I noted that readers have many different learning styles, so using multi-media content is helpful in reaching a broader audience, and I wrote about the variety of local details that are part of a local business that can add richness to your blog content.
Chef Greg Lewis of Raleigh's Catering by Design catering services company, flanked by two of his staff at the SAS Championship, an event they cater.
Here are some additional things I’ve learned about blogging for business.
1. Introduce your team. When you can, introduce the people who are part of the business. Show their pictures.
2. Highlight your Web content. Go ahead and surface content from your Web site, as a way of highlighting it. Just because it is in the Web site, doesn’t mean it’s getting noticed. Here’s another example of surfacing existing Web content. This post surfaces content on a FAQ list.
3. Write about things that help the business customers. This blog post about using an electric toothbrush is for a dentist’s blog. This post is about getting the most value from business catering. This one suggests getting an expert opinion before buying or building a house.
