Not that anyone else is counting, but I am. I began blogging three years ago. That’s no time at all compared to some, and early compared to others. April 28 will be my three year anniversary.
Blogging for me has primarily been for fun. Like having a photo journal live. Or posting comments, except they’re longer, and usually less commented back on.
Round About Apex was my first blog, a photo blog about just about anything centered in Apex, North Carolina where I had just moved in February 2008. The first year I posted a ton. In 2009, less, and in the third quarter of 2009, I actually began to be paid to blog for local businesses, so I blogged less for myself. Later in 2009, I had a second client. In 2010, I continued, at a the beginning of the third quarter, I got a third client. So all of this meaning less time for my own blogging.
Once I had blogging clients, blogging was about showing visitors more about the business, anticipating questions they may have, and offering information they may be interested in. It’s for sure an art, rather than a science, but we can do things to increase the likelihood that we’re on target.
I get into the analysis – checking out Google Analytics to see what kind of traffic the blogs were bringing. Sometimes it’s not a pretty picture – sometimes people land on the blogs, but don’t stay, telling us that the topic was of interest, but the content may not have been what they were looking for.
It’s a fly-by-night business, people are coursing through on the Internet, searching for a billion different topics, all of which have hundreds of different angles, so no telling what anyone actually wants. Nonetheless, seeing any traffic at all is fun, and shows that we’re part of this megalithic online infrastructure of information.
